In mid-March, Czech laundries, dry cleaners, and their suppliers welcomed media representatives as part of the inaugural Laundry Open Day. Organized in response to an initiative by the European Textile Services Association (ETSA), the event took place across Europe with the aim of raising awareness about the critical role of the textile care industry.
In the Czech Republic, 10 member companies, including laundries, dry cleaners, and suppliers, participated in the initiative. The event drew interest from leading media outlets such as Czech Television and Deník, whose representatives visited several operations.
“The open days provided a unique opportunity to shed light on this often-overlooked yet vital sector of textile care while addressing the challenges it faces,” said Jana Puškáčová, President of the Czech Association for Textile Care. “Laundries and dry cleaners are instrumental in promoting sustainability within the clothing industry. By leveraging advanced technologies, modern facilities not only conserve energy but also minimize water usage.”
Laundries in the United Kingdom, France, Belgium, and Italy also joined the Laundry Open Day initiative. In addition to raising awareness, many of these organizations opened their doors to the public as part of recruitment efforts to address workforce shortages.
Some examples of Czech media coverage from the event can be found here:
Události, Česká televize
Deník ONLINE
Deník PRINT
Czech Association for Textile Care
Photo: Repro photo Czech TV
